A staple of Boosted Records’ growing family, Luck returns with the third video from her debut EP, It Wasn’t Luck, teaming up with Eli Pedraza to co-direct the accompanying visual to “Are You Not Entertained?”
In the video, Luck brings the song’s anthemic chorus to life, turning an empty warehouse into a dance studio as she commits to delivering a powerful message of change – as evidenced by the line: “It’s a turning in the tide / I’ma split the sea.” She carries a chip on her shoulder with the confidence to stand up for the underdog.
Luck explains, “‘Are You Not Entertained?’ is a statement for the vulnerability of people fighting against injustice, or those that don’t feel seen or heard. It hits so close to home for me as a Black woman in the climate of today’s world. This song is a stage for the glory that lives within us. With confidence in who you are and the oil that’s on your life!”
Luck’s boundary-pushing sound presents an appreciation for the tenacity she’s always held as part of her identity. Her undeniable energy and willingness to go against the grain caught the attention of music mogul Ted Field, co-founder of Interscope Records, who signed Luck to his Boosted Records imprint, and the rest is history in the making.
While staying true to herself and her roots, Luck continues to lace tracks with captivating lyrics that instill a palpable sense of optimism in the air.
About Luck:
Earlier this year, powerhouse singer/conscious designer Luck delivered her debut EP, It Wasn’t Luck, accompanied by the release of lead single “Don’t Sweat” and its short-film music video. She now has accumulated over 100k monthly listeners on Spotify alone with nearly 20k streams a day. Leading up to her project release, Luck also unveiled several grungy, left-of-center singles “Higher,” “All The Diamonds,” and “I’ll Cut Them Off For You” that have together garnered millions of views on YouTube. The Connecticut-born, NY-bred, and LA-based singer, songwriter has pioneered her own unique fusion of R&B, hip hop, pop and rock & roll. Her alternative sound and affirming messaging is a comfort to those still discovering themselves, as she uses her music to document her journey of self-growth and healing. Luck is also the founder of the bold and elegant unisex jewlery brand F.O.P. (For Other People | For Our People) that celebrates all humans. She has graced the stage at Art Basel in Miami and SXSW. Most recently, Luck has opened for Keyshia Cole at LA’s The Novo and was a featured guest on Sway In The Morning.
